TPHILAUTIA · CREATIVE STUDIO

Logo Design That Builds Recognition

Seven logo categories, one standard of craft — wordmark, lettermark, monogram, symbol, emblem, combination mark and mascot.

Every logo is designed to be distinctive, scalable and memorable — shaped around your brand rather than a template, and delivered ready for both digital and print applications. Explore each category below to see what it includes, who it suits and where the price starts.

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Jump to a logo category

01 Wordmark 02 Lettermark 03 Monogram 04 Symbol 05 Combination Mark 06 Emblem 07 Mascot

All prices are starting prices. Final pricing is confirmed after understanding the project scope, requirements and complexity.

01Logo Category 01

Wordmark

The brand name drawn as the logo. Letter-spacing, weight and proportion are tuned until the name itself is distinctive, legible and ownable — no symbol needed to carry it.

Suitable for

StartupsTechnologyProfessional ServicesCreative Businesses

What's included

Custom typography treatment
Font selection
Letter spacing & composition
Primary logo
High-resolution final files
Web & print-ready formats

Starting from

£75

Best for businesses that want a clean, typography-focused identity.

Why the price varies — Custom lettering, additional revision rounds and extra lockups are the main variables.

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02Logo Category 02

Lettermark

One or a few initials refined into a compact, confident mark — an efficient identity for longer brand names where the full name would be too heavy to use as a logo.

Suitable for

Long Company NamesProfessional ServicesCorporate BrandsAgencies & Studios

What's included

Custom initial mark
Typography pairing
Letterform refinement
Primary logo
Light & dark variations
Web & print-ready files

Starting from

£100

Aligned with the Lettermark / Monogram package on the pricing page.

Why the price varies — The number of initials, the typographic pairing and the level of refinement move the final figure.

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03Logo Category 03

Monogram

Interlocked initials woven into one unified, ornamental mark — a refined shorthand for brands built around their initials and a signature-like identity for personal names.

Suitable for

Personal BrandsFashion & LuxuryHospitalityProfessional Services

What's included

Custom monogram concept
Initials composition
Typography pairing
Logo refinement
Primary logo
Web & print-ready files

Starting from

£100

Aligned with the Lettermark / Monogram package on the pricing page.

Why the price varies — The number of initials, the typographic pairing and the level of refinement drive the final figure.

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04Logo Category 04

Symbol

A standalone visual symbol that stands for the brand without words — constructed from simple, ownable geometry so it stays recognisable from a billboard down to a favicon.

Suitable for

TechnologyStartupsCorporate BrandsE-commerce

What's included

Custom symbol concept
Visual exploration
Shape & form refinement
Primary logo
Colour variations
Favicon-ready mark
Web & print-ready files

Starting from

£125

Best for brands looking for a distinctive visual symbol.

Why the price varies — Symbol complexity, depth of exploration and the number of colour variations affect the price.

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05Logo Category 05

Combination Mark

A symbol and wordmark designed as one system, with an approved lockup — so both elements work together, and each still holds up when used on its own.

Suitable for

StartupsRestaurantsE-commerceTechnology

What's included

Custom symbol
Wordmark
Logo composition
Typography system
Colour direction
Responsive logo variations
Final production files

Starting from

£175

A combination of symbol and typography.

Why the price varies — Concept count, the extent of the typography system and responsive variations drive the scope.

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06Logo Category 06

Emblem

Typography and imagery integrated inside a unified badge, seal or crest — a structured, established-looking mark that carries heritage and authority.

Suitable for

Organisations & ClubsRestaurantsCorporate BrandsAcademia & Heritage

What's included

Custom emblem concept
Typography
Symbol development
Composition
Colour variations
Final production files

Starting from

£200

Best for organisations, premium brands and businesses that need a strong badge-style identity.

Why the price varies — Detail level, container shape and the number of variations change the amount of work involved.

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07Logo Category 07

Mascot

An illustrated character that personifies the brand — friendly, expressive and memorable. Mascots create emotional connection and give your brand a personality people can talk to.

Suitable for

Food & BeverageGaming & EntertainmentKids' BrandsSports & Events

What's included

Character concept
Illustration & line work
Expression & pose development
Colour palette
Primary logo & avatar
Web & print-ready files

Starting from

£250

A starting point for a fully illustrated character; heritage mascots or detailed scenes cost more.

Why the price varies — Character complexity, level of illustration detail, the number of poses and usage rights are the main variables.

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Transparent Pricing

Why does logo pricing vary?

Logo pricing reflects the creative work behind the mark. Each starting price above covers a typical scope — the final quote depends on:

Creative exploration requiredNumber of conceptsLevel of customisationTypography developmentSymbol complexityNumber of logo variationsIllustration & character workBrand guidelinesAdditional brand assets

Brand Purpose Concept Logo Structure Typography Symbolism Colour Scalability Digital Application

Brand Purpose

Concept

Logo Structure

Typography

Symbolism

Colour

Scalability

Digital Application

Logo projects are design and asset-delivery projects. Software development or deployment does not apply.

Full Identity Systems

Need more than a single mark?

Every category above can be taken further into a complete identity system. Two extended options remain available, exactly as priced on the pricing page.

Premium Custom Logo

Deeper creative direction, multiple concept explorations, original typography and a full variation set.

Starting from

£300

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Complete Brand Identity

A complete identity system — logo, typography, colour palette, brand guidelines and application assets.

Starting from

£500

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Logo Styles

All 15 logo types we design

6 categories · 80 examples · every category above can be delivered in any of these structures — the right one depends on your brand, industry and audience.

Typographic Logos

Where the brand name itself becomes the identity.

01Wordmark — A logo created using the complete brand name as the primary visual identity.
02Lettermark — A logo created using the initials of a brand or organisation, usually when the full name is long or complex.
03Monogram — A logo that combines two or more letters into a unified visual form.
04Letterform — A logo built around a single distinctive letter that is custom-designed or visually transformed.

Symbol-Based Logos

A single visual idea that speaks before the name is read.

05Pictorial Mark — A recognisable, simplified illustration or real-world object used as the brand symbol.
06Slash Symbol — A minimalist symbol based on a strong slash, diagonal, line or directional stroke.
07Abstract Mark — A non-literal geometric or organic symbol designed to communicate an idea, feeling or brand personality without depicting a specific object.
08Geometric Mark — A symbol constructed primarily from geometric forms such as circles, squares, triangles, grids, lines and precise proportions.
09Negative Space Logo — A logo that uses the empty space within or around a shape to reveal a hidden letter, object or secondary meaning.

Illustrative Logos

A character with personality, not just a mark.

10Mascot — A logo built around a character, person, animal or illustrated personality that represents the brand.

Badge / Container-Based Logos

Heritage, authority and belonging — drawn inside a frame.

11Emblem — A logo where typography and imagery are contained within a unified shape, badge, seal or crest.

Combined Logos

The symbol and the name, working as one system.

12Combination Mark — A logo that combines a symbol and a wordmark in a single identity system.
13Word + Symbol Lockup — A professionally arranged combination of a brand wordmark and a symbol in a specific layout.

Dynamic & System-Based Logos

An identity that lives in motion and adapts to every screen.

14Dynamic Logo — A logo system that can change or adapt its visual appearance while maintaining a recognisable core identity.
15Responsive Logo — A logo designed to adapt to different screen sizes, spaces and applications while remaining recognisable.

View the full Logo Design Guide — types, examples and approaches

Our Approach

Designed for Recognition

Every logo is created with purpose — balancing visual identity, readability, scalability and brand personality so it works consistently across digital and print applications.

Distinctive

Memorable

Scalable

Versatile

Brand-focused

Digital & Print Ready

Ready to start

Ready to Give Your Brand a Stronger Identity?

Let's create a logo that represents your brand with clarity, confidence and character.

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All prices are starting prices. Final pricing is confirmed after understanding the project scope, requirements and complexity.