Philautia West Croydon
A focused digital experience designed around clear information architecture, intuitive navigation and a polished user interface.
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Role, scope and tools
Project Overview
A local discovery and directory platform designed to help people in West Croydon find nearby services, businesses, places and everyday essentials from one central digital experience.
Design Objective
The goal was to make local discovery simple. Instead of searching across multiple platforms, users can search for what they need and discover relevant places and services within the West Croydon area.
My Design Contribution
Key Experience Areas
UX Approach
Search → Discover → Filter → Compare → View Details → Navigate/Contact. The experience is designed around everyday local needs, allowing users to move from a simple search to a useful local result with minimal effort.
Design Direction
A clean, scalable and highly usable directory experience with strong information hierarchy, intuitive categories, clear search functionality and location-focused discovery.
Outcome
A scalable local discovery experience designed to connect residents and visitors with the services, businesses and places available across West Croydon.
Explore this project
A detailed write-up of this project is available on request.