Case Study
Oops! I Forgot
A smarter way to remember what matters
Project Type: Mobile App
Role: UI/UX & Product Designer
Conceptual case study — an illustrative project demonstrating my UX process and product-design methodology.
Reminders · Daily Flow
Overview
Oops! I Forgot is a conceptual mobile experience designed to help people remember everyday tasks, personal commitments and important moments through a simple, intuitive interface.
The Challenge
People often forget small but important tasks during busy days. Existing reminder experiences can feel functional but lack a simple, human-centred experience.
The Approach
I focused on creating a clear reminder flow with minimal interaction, intuitive navigation and an interface that makes important information easy to recognise at a glance.
Key Design Focus
- Simple task and reminder creation
- Clear information hierarchy
- Intuitive navigation
- Easy-to-understand interactions
- Clean and accessible UI
Outcome
A focused mobile experience that makes remembering everyday responsibilities simpler, clearer and more manageable.